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Childbox

2020

Industry

Education

Services
  • Identity
  • Creative Direction
  • Brand Strategy
  • Print Design
  • Advertising Design
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Childbox Enrichment Hub is a learning and play center for children of all ages. Located near the bustling Poblacion district of Makati City, it offers a wide range of learning and social activities that help bring out the best in every child.

Working closely with its stakeholders, I designed a logo and an accompanying brand identity for Childbox. The goal is to position it as a parent-approved educational haven where children can unlock their true potentials through the power of learning.

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Approach

Unlocking Versatility

Childbox aims to be the go-to place for curious young minds with a never-ending thirst for knowledge. One where they can connect, learn new things and explore the world’s wonders together through interactive learning activities that engage and inspire.

Because it offers both a welcoming and supportive learning enviroment and a diverse range of learning and play opportunities for children, Childbox needed a versatile identity for branding not just its many offerings but also itself as a whole.

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Facade concept rendering

Using bright colors and rounded corners to provide a sense of warmth and simulate childrens’ brains, the Childbox identity adapts based on different marketing situations while striking a balance between serious and playful.

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Identity

True Colors Contained and Let Out

Designed around the pillow-like squircle silhouette of the Childbox icon, the identity features a chameleonic layout system whose accent color or visual changes depending on any given marketing context.

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Childbox programs are grouped into four verticals: Read, Play, Make and Learn. When talking about these verticals, each of them are given its own brand color to be used as an accent color for designing specific marketing materials.

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When talking about Childbox as a whole, however, a key visual known as “the caterpillar” is instead used as an accent. Used either as separate particles or a single unit covering allotted spaces, it uses all five colors in a way that adds playfulness and whimsy.

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Credits

Thanks to Mitch, Camille, Justin, Giselle, Zsazsa and the team at Childbox.