Childbox
2020
Project Type
- Identity
- Creative Direction
- Strategy
- Advertising
- Print Design
Industry
Education
Childbox Enrichment Hub is a learning and play center for children. Located near the bustling Poblacion district of Makati City, it offers a wide range of educational activities that cater to their individual needs and interests.
Childbox aims to be the go-to place for open-minded youngsters with a never-ending thirst for knowledge. With its engaging activities and its helpful and knowledgeable crew members, it is where they can make new friends, learn new skills, and explore the wonders of the world, together.
Working closely with its key stakeholders, I designed a logo and identity that would position Childbox as a place trusted by parents and loved by children. We also devised a long-term brand strategy that serves as a guiding force behind the entire project.
Identity
The Joys of Learning, Unlocked
Whether they’re learning a new skill or honing their academic knowledge, every child deserves an engaging and effective learning experience that serves a long-term purpose. Led by a charming “CB” monogram, the Childbox identity balances academic polish with a child-friendly playful personality.
Master Visual
Flying Colors, and Then Some
The Childbox identity strikes that much-needed balance by combining clean and simple layouts with colorful and playfully-designed visuals subtly inspired by the shape of its brand mark.
When referring to Childbox the brand, all promo and marketing materials are designed around a master visual dubbed “the Caterpillar”. Covering the allotted space on either one or all sides, it is a background graphic that uses all five brand colors in many playful ways.
“the caterpillar”
When referring to individual programs, all marketing materials use single-colored layouts. Each group of Childbox programs has been assigned a color to use as an accent: green for Read, yellow for Make, orange for Play, and violet for Learn.
Special Thanks
To Mitch, Camille, Zsazsa, Giselle, Justin, and the rest of the team at Childbox.