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Family Montessori Preschool of Loyola

2019

Industry

Education

Services
  • Identity
  • Art Direction
  • Web Design
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Family Montessori Preschool of Loyola is a pre-school for children aged 2½ to 6 years old. With facilities in Quezon City and Marikina City, the school aims to help students develop their social, emotional and intellectual skills through interactive learning.

In late 2019, I was approached by the directors of both facilities and, working closely with them and their respective staff, I gave the school’s brand identity and website design a much-needed update.

Approach

A Family Moving Onward

Based on the Montessori approach, the school’s daily activities are built around a highly personalized curriculum. Students are grouped vertically for each session and they interact with provided hands-on learning materials with the help of on-site directors.

Having had a firsthand look at its daily activities and given insights from its key people, it can be seen that FMP values its interactive learning approach, empathy-focused teaching principles and supportive community of parents, teachers and staff. 

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Aware that its identity design and web presence has not been updated for long, the school needed to translate these values into a refreshed, custom-made identity that caters to current and future generations of FMP parents without straying from its roots.

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Identity

A Family for a Better Tomorrow

The refreshed FMP logo comes with a new typeface, a more subdued nature-inspired color palette and a set of colorful illustrations and icons, all of which form a brand identity that appeals to children, parents and school staff alike.

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Key Visuals

A Family in a Brighter World

Bringing to life the human figures living within the icon, the brightly-colored key visuals throughout the identity playfully showcase the valuable learning experiences and meaningful social bonds that happen every day at FMP. 

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Credits

Thanks to Rose, Aura, Noel and their staff in both Quezon City and Marikina City facilities. Additional thanks to Teddy for assisting with additional photography and video filming.