2020

POP!corn with Cholo Sediaren is a radio show that is broadcast every week on the Ateneo de Manila University’s flagship radio station, Radyo Katipunan 87.9. Each episode is also available as a podcast for streaming on demand.

Hosted by pop culture expert Cholo Sediaren, the show features news roundups, reviews, interviews, and roundtable discussions on the current state of pop culture. Notable past guests include Ben&Ben, Christian Bautista, and Barbie Almalbis.

Approach

Pop! Goes My Heart

Looking to set itself apart from the rest of Radyo Katipunan’s programming and other locally-produced pop culture podcasts, Pop!Corn needed an logo and identity that captures its lively ambiance as well as Cholo as a person.

For a show for pop culture fans young and young-at-heart, the Pop!Corn identity is distinct, upbeat and attention-grabbing. Through vibrant colors and expressive visuals, it invites its audience to stan along and engage in some enlightening pop conversation.

Identity

Eye-Popping, Head-Turning, Body-Shocking

Typographically bold yet so on-the-nose, the Pop!Corn mark is paired with rounded shapes and a diverse color palette inspired by flint corn varieties. Together, these elements create a casual yet editorial brand voice with a good helping of extra.

Key Visuals

Don’t Stop, Make It Pop

Recurring throughout the identity are a set of custom-made graphic devices that include custom frames, a halo of corn kernels inspired by religious iconography, literal sprinkles of popcorn, and circular borders for containing icons and episode numbers.