POP!corn with Cholo Sediaren is a weekly radio show broadcast on the Ateneo de Manila University’s flagship radio station, Radyo Katipunan 87.9. Each episode is also available as a podcast for streaming on demand.

With segments like news roundups, reviews, roundtables and guest interviews, POP!corn serves as a space for geeking out on all the latest and greatest in the world of pop. Hosted by pop culture expert Cholo Sediaren, its notable past guests include OPM artists Ben&Ben, Christian Bautista, and Barbie Almalbis.

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Approach

Pop! Goes My Heart

Looking to stand out from the rest of Radyo Katipunan’s programming and other locally-produced pop culture podcasts, Pop!Corn needed a brand identity that captures its casual and dynamic vibe while embodying Cholo’s personality.

For a show aimed at avid pop culture fans young and young-at-heart, the Pop!Corn identity’s vibrant colors, expressive typography and playful visuals invite its audience to stan along and join the conversation.

Key visuals

Don’t Stop, Make It Pop

Recurring throughout the identity are a set of custom-made graphics that include custom frames, a religion-inspired kernel halo, literal sprinkles of popcorn, and circular borders for showing icons and episode numbers.