Smart Dental Health Option


Project Type
  • Identity
  • Creative Direction
  • Art Direction
  • Advertising
  • Print Design
  • Signage Design


Smart Dental Health Option is a dental clinic located between the South and West Triangle districts of Quezon City. Owned and operated by a husband-and-wife duo of dental care specialists, it was created with a mission to provide expert-quality dental care at affordable prices.

Offering procedures ranging from oral prophylaxis to denture fabrication, the clinic maintains a safe and relaxed environment led by well-trained, considerate professionals. Not only do they strive to keep their patients’ dental health in check, but they also give them the help and motivation they need to keep their smiles healthy and strong in and out of the clinic.

A longtime client, I was given the honor of creating a logo and brand identity for the clinic. The project comes as it celebrates its 25th year in business, with expansion plans, a change in location, and even a new name on the cards.


A Check for Reinvention

An internal audit has shown that the clinic lacked a holistic identity design with a unique concept and consistent design. It also needed a strong and recognizable brand mark to serve as a shorthand companion to its long name.


With families and children in mind, the challenge is to create a logo and identity that reenvisions the dentist's office as a safe space and worry-free environment for proper dental hygiene and affordable dental healthcare.


A Check for Healthy Smiles

The clinic's icon combines a check and a smile into one simple and recognizable mark. It works as a symbol of not just clean and healthy smiles but also of both assured quality and the feeling of mutual trust and satisfaction between a dentist and their patient.

Identity Elements

A Check for Family Closeness

The identity uses Aestetico, a sans-serif type family with three sub-families, each with its own distinct personality much like actual members of a family. Meanwhile, shades of blue and mint green plus two strong accent colors recur all throughout for that appropriately professional and clinical look and feel.

Key Visual

A Check to Tie It All Together

The checkmark within the icon serves as the starting point for key graphic elements used throughout the rest of the identity, all of which are additionally inspired by written school test papers.

Special Thanks

To Drs. Dexter and Julie and their daughter, Jana.