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Smart Dental Health Option

2021

Industry

Healthcare

Services
  • Identity
  • Creative Direction
  • Brand Guidelines
  • Print Design
  • Advertising Design
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Smart Dental Health Option is a dental clinic located between the South and West Triangle districts of Quezon City. Owned and operated by a husband-and-wife duo of dentists, it was created to provide expert-quality dental care at affordable prices.

A longtime client, I was given the honor of creating a new logo and brand identity for the clinic by its dentists. The project came as it celebrated its 25th year in business, with expansion plans, a change in location, and even a new name on the cards.

Approach

A Check for Transformation

When the project began, a brand audit revealed that the clinic needed a more consistent and recognizable brand identity that can be implemented by staff members with little to no graphic design experience.

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With families and children in mind, the goal is to create a cohesive brand identity that reframes the dentist's office as a safe space and worry-free environment for proper dental hygiene and affordable dental healthcare.

Designed to better reflect the professional-grade service and warm atmosphere that patients come to expect, the clinic’s identity conveys a relaxed, respectable and encouraging personality with a distinct visual character.

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Logotype

A Check for Healthy Smiles

A cross between a check and a smile, the clinic’s icon is a symbol of quality assurance, the mutual satisfaction between a dentist and their patient, and — of course — clean and healthy smiles.

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Identity

A Check for Tip-Top Shape

Combining a character-driven workhorse type family with a palette of cool hues, serene gradients and strong accents, the identity creates a laid-back yet clinical brand experience that balances casual conversation with competent instruction.

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Credits

Thanks to Drs. Julie and Dexter, as well as their daughter, Jana.