Smart Dental Health Option is a dental clinic located between the South and West Triangle districts of Quezon City. Owned and operated by a husband-and-wife duo of dentists, it was created to provide expert-quality dental care at affordable prices.
A longtime client, I was given the honor of creating a new logo and brand identity for the clinic by its dentists. The project came as it celebrated its 25th year in business, with expansion plans, a change in location, and even a new name on the cards.
A Check for Transformation
When the project began, a brand audit revealed that the clinic needed a more consistent and recognizable brand identity that can be implemented by staff members with little to no graphic design experience.
With families and children in mind, the goal is to create a cohesive brand identity that reframes the dentist's office as a safe space and worry-free environment for proper dental hygiene and affordable dental healthcare.
Designed to better reflect the professional-grade service and warm atmosphere that patients come to expect, the clinic’s identity conveys a relaxed, respectable and encouraging personality with a distinct visual character.
A Check for Healthy Smiles
A cross between a check and a smile, the clinic’s icon is a symbol of quality assurance, the mutual satisfaction between a dentist and their patient, and — of course — clean and healthy smiles.
A Check for Tip-Top Shape
Combining a character-driven workhorse type family with a palette of cool hues, serene gradients and strong accents, the identity creates a laid-back yet clinical brand experience that balances casual conversation with competent instruction.
Thanks to Drs. Julie and Dexter, as well as their daughter, Jana.