Trivecs
2022
Project Type
- Identity Refresh
- Creative Direction
- Art Direction
Industry
Corporate
Trivecs (pronounced “TRY-vecs”) is a marketing agency based in Quezon City, Philippines with satellite offices and warehouse facilities in select areas across the country. It collaborates with clients on various marketing and activations projects, events planning, and manpower services.
Established in 1997, the agency’s clients are consumer goods brands across different sectors. Past clients include local names like NutriAsia (UFC, Datu Puti), Purefoods, and Universal Robina and international brands like Coca-Cola, Nestlé, Hershey’s, and Kraft.
To mark its 25th anniversary, I was approached by the agency to rethink its identity design and give it an overhaul that redefines its brand personality and create a stronger brand impression. This project is currently ongoing.
Context
An Evolution Tried and True
Originally designed in 2015, the Trivecs logo and brand identity were meant to present a more pared-back take on modern corporate design compared to its competitors. However, recent employee feedback has suggested that, while the then-current design is a step in the right direction, it needed to be livelier and more colorful while maintaining that much-needed buttoned-up corporate personality.
Results-Driven to a T
The Trivecs icon is a simple mark that embodies the company’s commitment to helping brands bring themselves to the people and achieve the best outcomes possible, all while putting consumer feedback and engagement front and center.
Key Visual
A Triumph for Disruption
Marketing is all about elevating established brands and bringing them closer to their customers in a disruptive way. Throughout the identity, the lines in the Trivecs icon are transformed into an adaptive, colorful recurring visual inspired by glitch art and astronomy.
